From content to leads to booked work.
Traction is one simple loop you run every week: plan content, capture leads, follow up faster, move them through your pipeline, track momentum, and build local trust.
Build the business truth profile
Traction learns the business, brand, offers, service area, audience, and differentiators through your Business Profile, Brand Kit, and Brand Story.
- Business Profile + Brand Kit
- Brand Story and customer transformation
- Vertical, offers, and service area
Give Orbit the working context
Orbit uses the Business Profile, Brand Kit, Brand Story, and Knowledge Base to understand what matters and act like a real growth partner.
- Orbit Knowledge Base
- Brand voice and positioning
- Goals, seasonality, and offers
Plan the week
Traction helps identify visibility moves, content priorities, follow-up needs, and revenue opportunities for the week ahead.
- Content Planner with weekly priorities
- Orbit recommends the next best action
- No more blank calendar
Create content and campaigns
Use Content Builder, Reels / Shorts, and Content Vault to create useful, on-brand assets — then review, approve, and publish with confidence.
- Content Builder for captions, hooks, and ideas
- Reels / Shorts concepts and scripts
- Content Vault for approved, reusable assets
Capture and follow up with leads
Track opportunities, move leads through the pipeline, and keep follow-up from slipping into sticky notes and memory.
- One inbox for every lead source
- Follow-up reminders and ready replies
- Pipeline from new lead to booked work
Review revenue momentum
Use analytics and revenue views to see what is working, what is slipping, and where to focus next.
- Revenue and pipeline visibility
- Local visibility and reputation signals
- Plain-English next moves from Orbit
Ready to start booking more work?
Founding access is open. Join Founding 50 and lock in first-year rate protection.